Moi – From young rascal to a serious mobile operator contender

How about a multi-platform customer experience so smooth and empowering, you never have to call the actual help desk. How about challenging the big established players with remarkably less resources. Does that sound too good to be true? Yes it does, and it’s happening right here and now.

From the beginning Moi strived to be the most laid back, yet service oriented, mobile operator with an honest and big heart. Now the matured alternative operator has been owned by DNA since 2019. Moi, like many of our clients, has been growing together with us in a long lasting relationship filled with mutual trust and transparency. This sort of technically demanding project has been made together with a team of multiple experienced vendors and freelance consultants and Moi’s in-house team with all having their specific roles and contributions.

At this point it is fair to say Moi’s strategy has paid off since from 2018 it’s been double digit growth. At the end of 2023 Moi started collaboration with multiple local retailers to offer a loyalty benefit from retail group SOK. Over the first minutes of launch we had ten fold increase in system traffic.

Multiplatform for both b2b and b2c

We have been developing Moi’s b2b and b2c client services from the start and along the way agility, communication and right technology choices have been the key to success. Our team core consisted of a UX/UI Designer, three Mobile Developers and a Project Lead. Since the app had been used on various customer segments we had to do our homework analyzing the feedback and tickets received from the end users and ofc. other stakeholders as well.

Snappy sprint based agile methodology scheduling was needed since different lanes of the process were happening simultaneously and had to be meticulously planned.

Facelift with a new design system

The core of the latest release has been the new Moi facelift project. In which Moi’s unique language was polished further to alleviate the design strategy driven characteristics and thus better the user experience even further. Multi vendor collaboration made it possible to time the launch in sync across all client touch points. Codemate’s responsibility was to create the first version of a more detailed design system to work as a “one source of truth” for all coded assets.

“As the “mastermind” behind the Moi brand it feels good to see its rich personality coming to life in all digital interactions”, Ulla Koivula, CMO, Moi Mobiili

New design system done by Codemate is more than traditional brand guide . Its a multi-purpose shared asset with digital interfaces first approach.

Efficient multi-platform result with Flutter

The successful development of the new Taco Bell app was a result of seamless collaboration between our designers, developers, and Restel’s team. This teamwork ensured that the app not only visually highlighted the Taco Bell’s delicious offerings but also made it easy for users to find and customize their favorites with minimal clicks.

Despite the complexity of the project, leveraging the existing codebase from Restel’s app family allowed us to deliver fast and cost-effective solutions, showcasing the professionalism and experience of our team.

During the past few years Flutter has proven to be the most trusted and growing tech for high-performance added value multiplatform (iOS, Android, web) user experiences & development. Moi -project has not been an exception and Flutter has been used on the project from the beginning of our contribution. Since Codemate had been developing the Flutter technology together with Google for more than 6 years, it was the most relevant option for us to propose. Making it possible to compile browser based web apps from one code base is a tremendous asset. Mun Moi web had been initially done with React and this had increased the traction of DevOps and the user experience was not on the level it needed to be. At this point it is confident to say changing to Flutter was a good tech decision.

Results

Moi is now able to publish new versions of the apps much quicker, even several times a week. The same compact team can handle design and development for mobile and web, since Flutter enables development with a single code base. Unified design system with ready made components makes multi-vendor collaboration and design & development communication much smoother. Specifying elements in detail will also lead to the more coherent user experience.

Mun Moi app has received highly positive feedback on Google Play and AppStore, where it has gotten 4-5 star ratings all around. 

A Polished digital user experience has been at the forefront of Moi’s automation and efficiency-first approach to business. We hope to make the user experience even more effortless and engaging in the future.

It is needless to say the collaboration with a forward-thinking operator like Moi has been a pleasure for all of us. Keep up the positive rascal attitude, even at the age of adulthood as an operator.